Join Sarah Boiling (Audiences Agency) , Gill Nicol (Lights Going On) , Alex Hugo (Vivacity) and Mark Richards (Metal) for a panel discussion looking at audiences for the visual arts – whether the exhibition is held in your local village hall, city museum or the Tate. Who goes and who doesn’t, and if not why not? What strategies might we employ to get more people interested in contemporary art and through the doors of our institutions and exhibitions? What does current research and best practice tell us? This event is aimed as much at the first time visitor as the active gallery attendee.
This talk is part of the MetalBillboard project, supported by the Chamber of Culture and funded by the Connection-Culture programme.
Sarah is programme director at the Audiences Agency,the national consultancy working with cultural organisations to build new audiences. Her specialist knowledge includes Marketing and audience development across the cultural sector with particular experience in visual arts. She is a trainer and facilitator with international experience presenting and adapting UK audience development practice to an international context, including training and consultancy in the Middle East, North Africa and Europe.
Gill trained as an artist and has over twenty-five years experience in the arts. She has worked for numerous organisations including engage (national association for gallery education), Ikon Gallery (Birmingham), mac (midlands arts centre, Birmingham), Tate Liverpool, Spike Print Studio and Arnolfini in Bristol. Her recent work has included The Visitor Experience Programme, an Arts Council England funded programme looking at the quality of experience for the casual visitor to ten contemporary art galleries across the South West, West and East Midlands. Gill’s company ‘Lights Going On’ works to make contemporary art accessible, for as many people as possible.
Vivacity Culture and Leisure is a not for profit trust delivering Peterborough’s leisure and culture services on behalf of Peterborough City Council. Alex joined Vivacity in May 2014 as Arts Devlopment Officer, Visual Arts, in charge of programming City Gallery in Peterborough Museum and managing Peterborough’s substantial public art collection. Having spent ten years working in theatre, Alex then retrained as a curator and has worked for a range of galleries of different scale across England and Wales. Working primarily in public art galleries, Alex has experience of programming exhibitions aimed at audiences spanning a wide spectrum of social, ethnic and economic backgrounds.
The Connection-Culture programme is a new 3-year programme of audience development, capacity building and new commissions, which aims to increase engagement, both as participants and audiences, in the arts in Peterborough. Vivacity, Peterborough’s Cultural Trust is the lead partner for the Connection-Culture consortium which includes Step Up, Metal, Creative Peterborough and Voluntary Arts. The Chamber of Culture, hosted by Metal, offers training and professional development opportunities for artists, organisations and creative communities living or working in Peterborough.
This event is FREE but booking is essential, to book please follow this link https://www.eventbrite.co.uk/e/metal-billboard-debate-when-was-the-last-time-you-visited-an-art-gallery-tickets-8009052291 .