We’re honoured to announce our involvement in this exciting new project from one of the UK’s leading Art galleries, a collaboration to create a unique new cultural ‘treasure hunt’ trail…
Turner Contemporary has been awarded significant funding from Arts Council England to create a series of new artworks to showcase the South East’s extraordinary cultural offer and increase the number of international and domestic tourists visiting the region.
The award-winning gallery has received £500,000 from Arts Council England’s £3.28 million Cultural Destinations programme for a pioneering new cultural tourism project.
Building on the Creative Coast’s world-class cultural offer, the South East’s outstanding art galleries will come together with leading artists and tourism businesses to create a unique new cultural ‘treasure hunt’ trail to tempt visitors to the region. The trail combines original new artwork commissions by internationally renowned artists, geocaching GPS technology, new bookable itineraries and an artist-led accommodation offer.
Turner Contemporary will lead the project with Visit Kent (Go To Places), who have been awarded £350,000 for the project from the UK Government’s £40 million Discover England Fund, administered by VisitEngland.
This is the first time the gallery will commission leading UK and international artists to create artworks across the whole of the South East region, with the aim to mobilise visitors across the Creative Coast. Turner Contemporary will work with us on the project and other partners – Creative Foundation, De La Warr Pavilion, Jerwood Gallery, Towner Art Gallery and Whitstable Biennale.
Director of Turner Contemporary Victoria Pomery OBE said:
“We’re delighted to have secured Culture Destinations funding. By truly putting arts and culture at the core of the project, we aim to create a unique, cohesive visitor offer which celebrates our distinctive coastline and significantly grows the visitor economy for the region. This ambitious project will create an experiential trail, relevant to key markets, through digital technologies and partnerships across the South East.”